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Reference: https://ciwcertified.com/courses/ciw-social-media-strategist/
CIW 1D0-623 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Social Media Advertising and Promotion | 15% | - Integrating organic and paid strategies - Budgeting, targeting, and optimization - Paid advertising across major platforms |
| Topic 2: Risk Management, Ethics, and Analytics | 15% | - Legal compliance, privacy, and ethics - Reputation management and crisis response - Metrics, analytics, reporting, and optimization |
| Topic 3: Creating and Managing Social Media Campaigns | 20% | - Community engagement and management - Content creation, curation, and publishing - Campaign planning and project management |
| Topic 4: Introduction to Social Media | 15% | - Types and categories of social media platforms - Social media fundamentals and evolution - Role of social media in modern business |
| Topic 5: Using Social Media in Business | 15% | - Business objectives and social media alignment - Organizational roles and responsibilities - SWOT analysis and business assessment |
| Topic 6: Developing Social Media Strategy | 20% | - Strategy formulation and goal setting - Target audience identification and personas - Platform selection and channel planning |
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