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Oracle 1Z0-1032-26 : Oracle Responsys Marketing Platform 2026 Implementation Professional

1Z0-1032-26

Exam Code: 1Z0-1032-26

Exam Name: Oracle Responsys Marketing Platform 2026 Implementation Professional

Updated: Aug 13, 2026

Q & A: 74 Questions and Answers

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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Topic 1: Deliverability and Compliance- Email deliverability management
  • 1. Sender reputation management
    • 2. Spam compliance and regulations
      • 3. Unsubscribe and preference handling
        Topic 2: Campaign Management- Campaign creation and configuration
        • 1. Multichannel campaign orchestration
          • 2. Email campaign setup
            • 3. Scheduling and activation
              Topic 3: Message Design and Content- Email and template design
              • 1. Content testing and validation
                • 2. Template creation and management
                  • 3. Dynamic content and personalization
                    Topic 4: Analytics and Reporting- Campaign performance analysis
                    • 1. Email engagement metrics
                      • 2. A/B testing analysis
                        • 3. Reports and dashboards
                          Topic 5: Audience Management- Data management and segmentation
                          • 1. Profile lists and extensions
                            • 2. Segmentation rules and filters
                              • 3. Data imports and integrations
                                Topic 6: Responsys Platform Overview- Core Architecture and Components
                                • 1. Navigation and setup basics
                                  • 2. Responsys account structure
                                    • 3. User roles and permissions
                                      Topic 7: Automation and Orchestration- Marketing automation workflows
                                      • 1. Journey optimization
                                        • 2. Program Designer usage
                                          • 3. Event-based triggers

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            1. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
                                            How can you configure this in Responsys?

                                            A) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
                                            B) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
                                            C) In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
                                            D) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.


                                            2. In RPL, how do you reference a value in a data source?

                                            A) fieldname
                                            B) data_source_alias.filed_name_alias
                                            C) project_name.field_name
                                            D) data_source.field_name


                                            3. Which coding practice should you use when coding responsive design email messages?

                                            A) Use background images freely; they will just not display if not supported on some platforms.
                                            B) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
                                            C) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
                                            D) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.


                                            4. You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
                                            What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

                                            A) Create a Non-Competitor Program using Program Designer.
                                            B) Periodically run the scrub utility and delete all email addresses from your competitor's domain.
                                            C) Search the list for the domain name of the competitor and select the block option for each user that is found.
                                            D) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.


                                            5. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
                                            Where should you retrieve these results and what step should you take to provide the management with the reporting information?

                                            A) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
                                            B) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
                                            C) In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
                                            D) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.


                                            Solutions:

                                            Question # 1
                                            Answer: D
                                            Question # 2
                                            Answer: A
                                            Question # 3
                                            Answer: B
                                            Question # 4
                                            Answer: B
                                            Question # 5
                                            Answer: D

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