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Oracle 1Z0-340-25 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Lead Scoring and Management | - Configure scoring rules and thresholds - Describe the Lead Scoring model - Describe Sales Tools and integration with CRM |
| Eloqua Fundamentals | - Describe Eloqua's role in CX and the key modules - Explain the contact model and data structure - Describe security and user management |
| Integration | - Describe the AppCloud and connectors - Describe basic API usage and integration patterns |
| Forms and Landing Pages | - Describe progressive profiling and data lookups - Create and configure forms and form processing steps - Create and style landing pages |
| Segments | - Create and configure shared and static segments - Evaluate segment performance - Use filters and comparison fields |
| Email and Email Deliverability | - Create and configure email assets - Configure and review email deliverability tools (Insights, Analyzer) - Describe email deliverability concepts (SPF, DKIM, DMARC, Sender Reputation) |
| Reporting and Analysis | - Describe key reports and dashboards - Use Insight for data analysis and visualization |
| Campaigns | - Configure Campaign workflow and decision logic - Use Program Canvas and Program Builder - Describe Campaign types and Canvas elements |
Oracle Eloqua Marketing 2025 Implementation Professional Sample Questions:
Question 1
Which feature of Oracle Eloqua allows marketers to track website visitors and collect their data?
A. Email deliverability
B. Form submissions
C. Online tracking
D. Lead scoring
Question 2
How can you track the source of a lead in Eloqua?
A. Link the lead's source to the CRM system
B. Register the lead's source manually in the Eloqua database
C. Use UTM parameters to track the lead's source
D. Enable the lead source tracking feature in Eloqua
Question 3
Which of the following is a benefit of using segments in Oracle Eloqua Marketing?
A. Segments create personalized landing pages.
B. Segments allow you to schedule social media posts.
C. Segments improve email deliverability.
D. Segments make it easier to import contact lists.
Question 4
What is the main goal of an implementation overview?
A. To outline the project plan and timeline for the implementation.
B. To troubleshoot common issues during the implementation process.
C. To provide step-by-step instructions for using Oracle Eloqua Marketing.
D. To showcase the benefits and ROI of implementing Oracle Eloqua Marketing.
Question 5
Which statement is true regarding the frequency of data exports in Oracle Eloqua?
A. Data exports can only be scheduled to run daily.
B. Data exports can only be scheduled to run weekly.
C. Data exports do not support scheduling and can only be run manually.
D. Data exports can be scheduled to run at fixed intervals.
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: D |
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