Facebook 600-101 : Facebook Certified Community Manager

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Facebook Certified Community Manager Sample Questions:

1. A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?

A) Delete the comments and ban the community member from the Page
B) Open a conversation with the community member and discuss their concerns
C) Call the local authorities immediately to report the threat
D) Raise the issue to the most relevant point of contact internally

2. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Reach Audience growth Sentiment
B) Reach Sentiment Website traffic
C) Website traffic Sentiment Audience growth
D) Reach Website traffic Audience growth

3. A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A) Ask members which types of tools and content they want more of.
B) Increase engagement-type posts and use only new content to create engagement.
C) Repurpose content by reviewing and recycling previous posts.
D) Research and change the content types to align with the demographics of all community members.

4. The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?

A) Ask attendees to create sub-communities and monitor conversations
B) Create a schedule and invite attendees to sessions that align with their interests
C) Start a new community and post event content there
D) Create an ad and target attendance from outside communities

5. The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members.
Which three actions should the community manager take to achieve this goal? (Choose 3)

A) Highlight the top engaging contributors in regular announcements to the community
B) Revise the content calendar to focus on member engagement tools
C) Survey the community and reposition the content in line with their feedback
D) Message every member of the community individually to ask them to engage more
E) Remove members who have not posted or commented in the last month

Solutions: