Adobe AD0-E560 : Adobe Marketo Engage Architect Master

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

A business wants to send personalized emails to leads based on their recent activities.
What should be implemented?

A. Manual segmentation of leads
B. Engagement Streams with Smart Campaign triggers
C. Batch campaigns with static lists
D. Dynamic content in batch emails

Question 2

A company is launching a gated content whitepaper download campaign that will use a Marketo form on their company website. They will launch two paid advertising campaigns via Facebook and Google to drive new leads to the form, but the form can also be accessed organically via the company website.
The company wants to track:
The number of leads generated by this campaign
Which channel generated the most leads
How many people completed the download and which medium drove them to the form What is the best approach to program configuration in Marketo to achieve this level of reporting?

A. Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
B. Create channels for Online Advertising and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, and form fills from Facebook and Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for all advertising to the Paid Advertising program
C. Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
D. Create a channel for Web Content, and create a program with this channel Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Capture all form fills in the Web Content program, ensuring Acquisition Program and date is set for newly acquired leads Apply Period Costs for all advertising to the program

Question 3

A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

A. Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts
B. Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times
C. Move to a dedicated IP address for easier monitoring and resolution of delivery issues
D. Reduce the number of links and images in email assets to prevent them from being seen as spam
E. Set up DMARC reject policy to prevent unauthorized sending from the company's domain

Question 4

What criteria are essential when evaluating campaign logic for lead engagement? (Choose two)

A. Scheduling campaigns during peak hours
B. Using static lists for all segmentation
C. Leveraging dynamic content in campaigns
D. Defining lead scoring thresholds

Question 5

What best practices improve campaign reporting in Marketo? (Choose two)

A. Include engagement data in reports
B. Regularly audit Smart Lists
C. Tag all campaigns with program tags
D. Create Static Lists for segmentation

Solutions: