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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Sitemap | 18% | - Sitemap design and best practices - Web SDK implementation - Catalog and page mapping - Content zones configuration - Unified customer profile building |
| Segmentation | 18% | - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder - Segment performance reporting and analytics - Segment creation and management |
| Solution Overview | 16% | - Product terminology and core implementation components - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization |
| Activation | 18% | - Campaign creation and execution - Campaign optimization and measurement - Open-time email campaigns - Mobile and server-side campaigns - A/B testing setup and analysis |
| Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Setup & Administration | 6% | - User attributes management - Identity system configuration - Platform configuration and setup procedures |
| Data Integration | 14% | - Salesforce Connector integration - Event API usage and configuration - Data flow management within and outside the platform - ETL feed system implementation |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
What are two ways to populate the interaction studio catalog? [check]
A. Email pixel
B. Third-party integration
C. Web sdk
D. ETL Feed
Question 2
How many days after the date of upload will files be deleted from the SFTP?
A. 180 days
B. 90 days
C. 60 days
D. 30 days
Question 3
Which three components of a server side campaign must be coded by a developer?
A. Campaign Setip
B. Content Selection
C. EVENT API Request
D. Tracking of campaign statisticsd
E. Parsing the JSON Response
Question 4
What would a marketer include if they want to ensure they display recommendations from more than one category?
A. Variation
B. Ingredient
C. Exclusion
D. Booster
Question 5
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
A. marketing cloud Personalization uses third party software to match anonymous and known identities
B. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
C. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
Solutions:
| Question 1 Answer: C,D | Question 2 Answer: D | Question 3 Answer: B,C,E | Question 4 Answer: A | Question 5 Answer: C |


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