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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Templates and Email Creation | - Email Development
|
| Topic 2: Analysis and Reporting | - Performance Measurement
|
| Topic 3: Segmentation | - Audience Segmentation
|
| Topic 4: Automation | - Marketing Automation
|
| Topic 5: Data | - Subscriber Data Management
|
| Topic 6: Testing and Validation | - Quality Assurance
|
| Topic 7: Content | - Content Builder
|
| Topic 8: Sending | - Email Delivery
|
Salesforce Email Essentials (EEB101) Sample Questions:
Question #1
A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)
A. Email templates
B. User-initiated email message
C. Email Send Wizard
D. HTML Paste
Question #2
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?
A. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
B. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
C. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
D. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
Question #3
The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?
A. Add the Pref1-Tech Data Filter to an Automation
B. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation
C. Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
D. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
Question #4
A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)
A. Select the data type as Text
B. Set a custom maximum length of six
C. Create restricted values
D. Select the attribute as required
Question #5
Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?
A. User-Initiated Email
B. Guided Send
C. Send Activity
D. Send Flow
Solutions:
| Question #1 Correct Answer: A,D | Question #2 Correct Answer: D | Question #3 Correct Answer: B | Question #4 Correct Answer: C,D | Question #5 Correct Answer: B |


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