Salesforce MC-202 : Salesforce Certified Marketing Cloud Email Specialist

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A) Wait Until Event
B) Behavioral Trigger
C) Engagement Split

2. The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags thatcan classify it as spam.

A) Subscriber Preview
B) Test Send
C) Content Detective

3. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

A) Create the data extension as'Is Testable'.
B) Save the data extension in the Test Folder.
C) Associate the data extension to the Campaign.

4. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?

A) Journey Builder and Engagement Split
B) Salesforce CDP and Einstein Engagement Scoring
C) Automation studio and Query Activity

5. Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?

A) Send an email to NTO's entire customer database asking for referrals.
B) Collect emails at offline activities, including in stores.
C) Send an SMS to NTO's entire customer database with a link to subscribe.

Solutions: