IASP SPP : IASPStrategy Planning Professional Exam

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IASP SPP Exam Syllabus Topics:

IASPStrategy Planning Professional Exam Sample Questions:

1. "Positioning" is BEST described as

A) an organization's choice of media and strategies for marketing its products/services.
B) the relative value of an organization's stock compared to its competitors.
C) what differentiates an organization in the eyes of its customers.
D) an organization's location in relation to its largest segment.

2. Which of the following BEST represent the macro level factors to include in an environmental scan?

A) Geopolitical, sociocultural, economic, technology, environmental, and industry trends
B) Industry life cycle, demographics, changing profile of current customers, international trends, and events pertaining to the industry
C) Regulatory, customer, competitive, labor, and supplier trends
D) Patterns of competition, technology, usage/consumption/service buying patterns, and barriers to exit

3. Which of the following is MOST characteristic of the process of articulating an organization's competitive strategies?

A) Should be done annually
B) Can best be accomplished by issuing written descriptions
C) Depends on a thorough understanding of the organization and its environment
D) Is primarily the role of a public relations department

4. Which of the following should be done FIRST in developing a strategic plan?

A) Identify action plans
B) Complete an enterprise-wide strategy map
C) Develop performance measures
D) Conduct a broad environmental scan

5. When should the chief executive, senior management team, and the planning department begin addressing potential obstacles to implementation of the strategic plan?

A) At the formal kickoff of the strategic plan implementation
B) During the current state assessment step in strategic planning
C) At the formal kickoff of the strategic planning process
D) During the operational/business unit planning steps

Solutions: