Adobe Journey Optimizer Business Practitioner Professional : AD0-E607

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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. An events marketing manager has returned from a trade show with a CSV file of all booth attendees. They need to add these attendees to a new "Post-Event Nurture" audience, which will also include some existing US-based customers.
While working in the Audience Composition canvas, which activity should the manager use to add the profiles from the imported CSV file?

A) Audience
B) Exclude
C) Enrich
D) Split

2. An email marketing specialist is personalizing a welcome email and wants to ensure a graceful fallback for profiles that are missing a first name. Instead of "Hello ,", it should say "Hello Valued Customer,". The profile attribute is `person.name.firstName`.
How can this be achieved concisely in the Expression Editor?

A) `person.name.firstName || "Valued Customer"`
B) `IF(person.name.firstName, person.name.firstName, "Valued Customer")`
C) `fallback(person.name.firstName, "Valued Customer")`
D) `person.name.firstName ? "Valued Customer"`

3. A lead email developer is tasked with creating a reusable, centrally-managed header component. This header needs to be used across dozens of email templates to ensure brand consistency and reduce future development time. The header contains the company logo, navigation links, and some personalization logic.
What is the most efficient way to build and manage this reusable component?

A) Take a screenshot of the header and insert it as an image.
B) Create the header in one email, then copy and paste the HTML into each new email.
C) Save the header as a Content Template.
D) Create the header as a Fragment.

4. A marketing specialist is using the integrated Adobe Experience Manager Assets Essentials to manage marketing images. They notice that the brand logo image used in yesterday's email appears to have been changed unexpectedly today. They need to restore the version that was used yesterday.
What action should they take within the Assets Essentials interface to resolve this?

A) Clear the browser cache, as it is likely a local display issue.
B) Find the logo asset in Assets Essentials, access its "Versions" history, and promote yesterday's version to become the "Latest Version".
C) Re-upload the correct logo image and overwrite the existing file.
D) Find the image URL in the email editor and manually change it.

5. A marketing technologist is integrating a web event stream into a journey. The journey is triggered by a unitary event that uses the ECID as its primary identity. However, a step in the journey must send an email, which requires an email address linked to that ECID in the Identity Map.
When the event is triggered, how does Journey Optimizer find the email address needed for the message?

A) The journey can only use the identity provided in the triggering event.
B) The technologist must add a "Data Source" lookup activity to manually query the Identity Service.
C) The journey will fail because the triggering event does not contain an email address.
D) Journey Optimizer automatically uses the Identity Map to look up the email address associated with the triggering ECI

Solutions: