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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage Marketing Contacts, Leads and Segments | 25% | - Lead scoring and qualification - Build static and dynamic segments - Create and manage contacts and leads |
| Topic 2: Analytics, Reporting and Integration | 10% | - Integrate with Dynamics CRM - Generate marketing reports and dashboards - Analyze campaign performance |
| Topic 3: Create and Execute Marketing Campaigns | 25% | - Automate workflows and customer journeys - Manage email marketing and templates - Design multi-channel campaigns |
| Topic 4: Event Management and Budgeting | 15% | - Track marketing budgets and expenses - Manage media plans and rate cards - Set up and manage events/webinars |
| Topic 5: Configure and Manage Core Dynamics Marketing | 25% | - System navigation and settings - Marketing calendar and workspace - User roles and security |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Question 1
You create an event in Microsoft Dynamics Marketing.
Which date range specifies the period during which contacts can register for the event?
A. item start and end dates
B. registration start and end dates
C. exhibit start and end dates
D. event start and end dates
Question 2
What do cross-campaign rules control?
A. The maximum number of times the contact can be counted in campaign result metrics.
B. The maximum number of campaigns a contact can participate in.
C. The maximum number of campaign-related email messages that can be sent to a contact in a specified time period.
D. The maximum number of mailing lists a contact can subscribe to.
Question 3
What type of account should you use to track the costs of marketing supplies?
A. Asset account
B. Expense account
C. Cost of Goods Sold account
D. Bank account
Question 4
You create a project estimate in Microsoft Dynamics Marketing and enter items in the estimate.
Which two records can you convert the estimate items to? Each correct answer presents a complete solution.
A. Sales Order
B. Expense
C. Vendor Quote
D. Client Quote
Question 5
Which field value can you NOT modify after you create a budget workbook?
A. Contact
B. Name
C. Interval
D. Start Date
Solutions:
| Question 1 Answer: D | Question 2 Answer: A | Question 3 Answer: B | Question 4 Answer: A,D | Question 5 Answer: B |


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