Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials : 1Z1-1031

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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Full agency control
C) A single seat shared by all regions
D) Horizontal regional empowerment
E) Global DMP nerve center

2. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That access to 3rd party data has been granted and that 1st party converters have been suppressed
B) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
C) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
D) That a custom audience pixel has been generated and that a look-alike model has been created
E) That vendors and share partners have been configured and that Data Usage Agreement has been signed

3. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Taxonomy API
B) Audiences API
C) Pixel URL API
D) User Data API
E) Ping API

4. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 percent as likely to be in the category than the average user in the selected universe.
B) The user is 1/17 as likely to be in the category than the average user in the selected universe.
C) The user is 17 percent more likely to be in the category than the average user in the selected universe.
D) The user is 17 times more likely to be in the category than the average user in the selected universe.

5. Which two are attributes of third-party data? (Choose two.)

A) Free to use for activation, targeting, and analytics
B) Can be confirmed from multiple outside sources
C) Often billed directly by the media partner
D) Offered on a private marketplace, via direct sales to marketers

Solutions: