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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Marketing Cloud Developer Certification Exam topics
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Marketing Cloud Developer exam dumps will include the following topics:
- Programmatic Languages: 35%
- API: 22%
- Data Management: 22%
- Security: 7%
- Data Modeling: 14%
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Marketing Cloud Developer Certification Exam formate below
- Number of Questions: 60
- Format: Multiple choices, multiple answers
- Length of Examination: 105 minutes
- Language: English
- Passing score: 63%
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Marketing Cloud Developer Certification Exam Requirements
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
- Configure and install data models (data extensions, shared data extensions, contact model).
- Create a Web Marketing Cloud experience (data forms, custom preference pages).
- Enter the basic SQL, including join instructions.
- Works with clients and platform data (SQL, views, sending registration).
- Explain the management of subscriptions.
- Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
- Configure data import.
- Work and solve scenarios using the REST and SOAP API.
- Create dynamic and customized marketing resources using different scripting languages.
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Management | 22% | - SQL queries and best practices for data extensions - Data extraction methods and send logs - Data impact from operations like Contact Delete - Import activities and file formats |
| Programmatic Languages | 35% | - AMPscript syntax, functions, and processing - Server-Side JavaScript (SSJS) usage and best practices - Programmatic subscriber exclusion and dynamic content - Implement development best practices |
| Security | 7% | - Data security options and controls - Security best practices in Marketing Cloud |
| Data Modeling | 14% | - Understand contact record relationships across channels - Configure account Contact model - Explain Contact Delete process and impact - Differentiate data extension types and uses |
| API | 22% | - API objects, methods, and routes (REST & SOAP) - Response handling and error management - OAuth authentication and access token usage |
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