Salesforce Certified Marketing Cloud Engagement Consultant : MCE-Con-201

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question #1

After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?

A. Email Address column is included in the report used for sending.
B. Required profile attributes are properly mapped.
C. Sendable data extension is saved in the Salesforce Data Extensions folder.
D. Report is saved in Standard Salesforce folder.

Question #2

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

A. Marketing Cloud Intelligence Report
B. Interaction Studio
C. Report Studio
D. Web Analytics Connector

Question #3

Northern Trail Outfitters is using a Salesforce entry event in a journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

A. Format the phone field in Salesforce as +1[phonenumber].
B. Select " Normalize Phone Number " in Journey settings.
C. Select ' US ' as the sending country in SMS activity.
D. Configure the phone field in Salesforce as US locale.

Question #4

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office owns the marketing messaging and subscriber lists. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

A. One parent business unit and a child business unit for each franchise owner.
B. One parent business unit and a child business unit shared across franchise owners.
C. One business unit with shared folders.
D. One business unit.

Question #5

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?

A. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
B. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
C. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
D. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

Solutions: