GCCC Strategic Communication Management Professional : SCMP

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To take charge of the story line to ensure accuracy and a unified voice
B) To sway public opinion to the client's innocence before a jury is selected
C) To enhance the firm's reputation for accepting difficult cases
D) To develop an internet strategy and monitor public opinion about the client and firm

2. Which activity helps a senior-level strategic communication professional be MOST effective?

A) Attending all senior management meetings
B) Reviewing all written material before it is released
C) Being proactive
D) Monitoring social media

3. What is the MOST important factor to consider when adopting a communication practice or method from another company?

A) Psychographics of stakeholders
B) Alignment with company brand
C) Preference of project sponsor
D) Alignment to business objective

4. A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A) Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.
B) Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.
C) Evaluate the latest tools and technologies available to support internal communication.
D) Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.

5. Benchmarking is a critical element of communication research because it:

A) identifies communication practices that can be easily introduced into the organization with minimal modification.
B) contributes to the improvement of communication effectiveness by identifying best practices.
C) can take the place of primary research methods.
D) can drive the adoption of new approaches by showing what best-in-class organizations are doing.

Solutions: