Oracle 1Z1-1031 : Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question #1
Which three primary pricing models are available when configuring app partners? (Choose three.)

A. Clients can purchase data on a cost per stamp basis.
B. Clients can purchase data on a percentage of spend.
C. Clients can purchase data on impressions set in the central rate card.
D. Clients can purchase data according to the specific terms in their contract.
E. Clients can purchase data on a cost per 1,000 impression basis.

Question #2
What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A. Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
B. Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
C. Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
D. Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.

Question #3
How often must you review and assess a client's taxonomy for maintenance?

A. Daily
B. Yearly
C. Quarterly
D. Weekly

Question #4
You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A. You must wait at least thirty minutes after creating a classification rule to start using it.
B. The old rules must be purged prior to running the newly created rule.
C. It takes one week after rule creation for data to be mapped to prescribed categories.
D. In addition to the classification rule, you also need to configure a chint rule.

Question #5
An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A. In the Audience Delivery Criteria area in the Create New Target prompt
B. In the HTML text area in the Create New Tag prompt
C. In the Target Selection area of the Create New Schedule prompt
D. In the Pixel URL field of the Campaign configuration

Solutions: