GCCC SCMP : Strategic Communication Management Professional

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GCCC Strategic Communication Management Professional Sample Questions:

1. A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:

A) Suggest that current work be given to another department so communication staff could work on the new projects.
B) Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.
C) Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.
D) Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.

2. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
B) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
C) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
D) Establishing a process for ongoing, two-way communication with all relevant interest groups

3. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Draft a training outline/course plan for effective communication.
B) Clarify the program goals and develop a communication strategy.
C) Research current information and resources available for managers.
D) Film the CEO delivering an all-staff message about the new management training.

4. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
B) Aggressively push back against criticism.
C) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.
D) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.

5. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
B) Rewrite the materials for each audience and forward them to the executive.
C) Recommend that the senior executive adapt the presentation for each audience.
D) Reach out to a contact in each location and request audience feedback after the presentation.

Solutions: